Start a Food Story
Food Innovation
with impact
I help food companies move from insight to execution: faster, smarter and with confidence.
Turning Food Innovation Ideas into Real Impact
Innovation Leadership
Strategic leadership to turn ideas into results. From direction and decision-making to team empowerment.
Innovation Programs
Tailored consultancy from quick wins to full innovation trajectories to generate results fast, efficiently, and strategically.
Insights & Inspiration
Fresh perspectives, proven strategies and inspiration to drive food innovation forward.
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Explore books and tools to inspire your Food Innovation Journey in the Food Innovation Shop.
Fresh from the Field
Leadership
Innovation Leadership & Mentoring
Bring direction, speed and accountability to your innovation
- Lead innovation trajectories
- Provide strategic direction & decision-making
- Train and develop high-performing teams
Programs
Innovation Programs & Consulting
From quick wins to full innovation trajectories. Choose the pace that works for you.
- Innovation in a Day: Quick inspiration + action
- Innovation in a Week: Focused sprint, tangible results
- Innovation in a Year: Full innovation journey with measurable impact
Insights
Keynotes & Inspiration
Fresh perspectives, proven strategies and inspiration to drive food innovation forward.
- Keynotes & Talks: Delivering fresh perspectives and actionable insights on food innovation
- Moderation: Leading engaging conversations and guiding panels with energy and focus
- Jury Panel: Evaluating and recognising innovation with a sharp, strategic lens
Books
Books, Tools & Articles
Fresh insights and perspectives to spark new thinking in food innovation.
- Trends & Insights: Exploring developments shaping the future of food
- Lessons Learned: Real experiences from innovation projects, awesome entrepreneurs and collaborations
- Ideas to Act On: Practical inspiration you can apply directly
Mary
Start a Food Story
Mary van Hoek-Hendriks is a force of nature in the food innovation world: part strategist, part creative wizard and part reality-checker. Through Start a Food Story, she helps start-ups turn ambitious ideas into sustainable business cases and guides innovation teams in bigger companies to move faster, think smarter, and actually get things done.
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